The “C” You In the Major Leagues Foundation was founded by Kansas City Royals general manager Dayton Moore in January 2014 to support youth baseball, education, faith-based organizations and events, and families in crisis throughout the greater Kansas City area and beyond.
“We started the foundation because the people of Kansas City have been so faithful to us that we wanted to honor the community while supporting and giving hope and encouragement to people who need it,” Moore said.
The “C” You In The Major Leagues Foundation is a component fund of the National Christian Foundation-Heartland.
“C” You In The Major Leagues strives to provide hope and support to children and families as we use youth baseball to develop future character-driven leaders.
Our vision is to develop a character-based baseball league in the greater Kansas City area, and develop leadership programs that will inspire kids, help families in crisis, promote education, and support faith-based programs and ministries.
What we do — Raise funds for programs that support youth sports, education and faith-based programs and ministries, and assist families in crisis.
How we do it — Through special events, sales of the book, “More Than A Season,” corporate sponsorships, and individual donations.
Why we do what we do — According to the Census Bureau, nearly 30% of children in greater Kansas City are living in poverty. Many of them feel that the future will not improve. With Dayton Moore’s heart of service, we want to help provide hope and assistance, while showing these students that where they are today doesn’t determine where they’ll be tomorrow.
Why the letter “C”?
The letter “C” is at the heart of what we do, but it actually started with the Kansas City Royals. In fact, you could say that the name of our foundation started with the Kansas City Royals. After becoming the general manager of the Royals in June 2006, Dayton Moore realized that in order for Kansas City to become a postseason contender, the organization needed to improve its minor-league system. But, in doing so, Dayton wanted to develop “an organization that we’d want our own sons and families to be a part of,” from scouts, coaches, and everyone else in the player development department, to the players on the field. Out of that came the “C” You In The Major Leagues model of a Royals Championship Player that’s posted throughout the organization’s minor-league system.
The 10 “C” fundamental character and leadership attributes:
(in alphabetical order)