About CYITML

The C You In the Major Leagues Foundation was founded by then-Kansas City Royals General Manager Dayton Moore in January 2014 as a donor-advised fund to support youth baseball, education, faith-based events, and families in crisis throughout the greater Kansas City area and beyond.

“We started the foundation because the people of Kansas City have been so faithful to us that we wanted to honor the community while supporting and giving hope and encouragement to people who need it,” Moore said.

Toward the end of 2021, C You In The Major Leagues became recognized by the IRS as a 501(c)(3) public charity. All donations to CYITML are tax-deductible as allowed by the IRS.

Mission

Our mission is to provide support to children and families in crisis, while reaching and developing future character-driven leaders.

Vision

Our vision is to develop programs that will inspire children to become leaders in their communities.

Values

What we do — Raise funds for internal programs such as C-10 Mentoring & Leadership and the instructional C You In The Backyard Tee Ball League.

How we do it — Through special events, sales of items on this website, corporate sponsorships, and individual donations.

Why we do what we do — According to the Census Bureau, nearly 15% of children in greater Kansas City are living in poverty. Many of them feel that the future will not improve. With Dayton Moore’s heart of service, we want to help provide hope and assistance, while showing these students that where they are today doesn’t determine where they’ll be tomorrow.

Why the letter “C”?

The letter “C” is at the heart of what we do, but it actually started with Dayton when he was with the Kansas City Royals. After becoming the club’s general manager in June 2006, Dayton Moore realized that in order for Kansas City to become a postseason contender, the organization needed to improve its minor-league system. But, in doing so, Dayton wanted to develop “an organization that we’d want our own sons and families to be a part of,” from scouts, coaches, and everyone else in the player development department, to the players on the field. Out of that came the “C” You In The Major Leagues model of a Royals Championship Player that’s posted throughout the organization’s minor-league system. When Dayton and Marianne started the foundation, the name was a natural.

In 2024, Dayton Moore and CYITML Executive Director Matt Fulks met with Dr. Tim Elmore, the founder of Growing Leaders and “Habitudes” in Atlanta. Dr. Elmore is a tremendous leader and teacher of leadership principles. Dayton and Matt discussed the C words with Dr. Elmore and wondered how they might be different today AND how they might apply to students in our C-10 Mentoring & Leadership program. With Dr. Elmore’s help, CYITML tweaked the 10 “fundamental” C words, and then added four more for the bullpen. 

The 10 “C” fundamental character and leadership attributes…plus the four in the bullpen:

(in alphabetical order)

Character
Cheerful
Choices
Commitment
Compassion
Competitor
Composure
Concentration
Confidence
Courage

From the Bullpen:

Coaching
Cooperation
Creative
Curious

 

Leadership