The C You In the Major Leagues Foundation was founded by then-Kansas City Royals General Manager Dayton Moore in November 2013 as a donor-advised fund to support youth baseball, education, faith-based events, and families in crisis throughout the greater Kansas City area and beyond.

“We started the foundation because the people of Kansas City have been so faithful to us that we wanted to honor the community while supporting and giving hope and encouragement to people who need it,” Moore said.

Toward the end of 2021, C You In The Major Leagues became recognized by the IRS as a 501(c)(3) public charity. All donations to CYITML are tax-deductible as allowed by the IRS.


Our mission is to provide hope and support to children and families in crisis, while reaching and developing future character-driven leaders.


Our vision is to develop programs that will inspire children to become leaders in their communities.


What we do — Raise funds for internal programs such as C-10 Mentoring & Leadership and the instructional C You In The Backyard Tee Ball League.

How we do it — Through special events, sales of items on this website, corporate sponsorships, and individual donations.

Why we do what we do — According to the Census Bureau, nearly 15% of children in greater Kansas City are living in poverty. Many of them feel that the future will not improve. With Dayton Moore’s heart of service, we want to help provide hope and assistance, while showing these students that where they are today doesn’t determine where they’ll be tomorrow.

Why the letter “C”?

The letter “C” is at the heart of what we do, but it actually started with Dayton when he was with the Kansas City Royals. After becoming the club’s general manager in June 2006, Dayton Moore realized that in order for Kansas City to become a postseason contender, the organization needed to improve its minor-league system. But, in doing so, Dayton wanted to develop “an organization that we’d want our own sons and families to be a part of,” from scouts, coaches, and everyone else in the player development department, to the players on the field. Out of that came the “C” You In The Major Leagues model of a Royals Championship Player that’s posted throughout the organization’s minor-league system. When Dayton and Marianne started the foundation, the name was a natural.

The 10 “C” fundamental character and leadership attributes:

(in alphabetical order)



Dayton Moore, Founder/Board President

Dayton Moore
Dayton Moore became the sixth general manager in Royals history on June 8, 2006. Under Moore’s leadership, the Royals built one of the best farm systems in baseball en route to winning the 2015 World Series in the club’s second consecutive trip to the Fall Classic, and first World Series championship since 1985. That was following the club reaching the postseason for the first time in 29 years as they won the 2014 American League championship by setting a Major League record with eight-straight wins in the playoffs. After the 2014 season, the Royals were selected as the Baseball America “Organization of the Year” for just the second time since the publication started the award in 1982, and Moore was awarded the “Executive of the Year” by Major League Baseball (GIBBY Awards) as well as the Kansas City Sports Commission. Moore, a native of Wichita, Kansas, was elected to the State of Kansas’ Baseball Hall of Fame and named Kansan of the Year by the Native Sons and Daughters of Kansas. Moore was also tabbed Alumnus of the Year by George Mason University. Before joining the Royals, Moore worked in various capacities in player development for the Atlanta Braves from 1994-2006, after working an assistant baseball coach at George Mason University from 1990-94. In November 2013, Moore started the “C” You In the Major Leagues Foundation to support youth baseball, education, families in crisis, and faith-based programs and organizations. Moore and his wife Marianne live in Leawood, Kansas. They have two daughters, Ashley and Avery, and a son, Robert.

Matt Fulks, Executive Director

Matt Fulks
A nearly life-long Kansas City area resident, Matt Fulks became the Executive Director of the “C” You In The Major Leagues Foundation in May 2015. Also a native of Wichita, Kansas, Fulks started a career in journalism in 1989, while attending Lipscomb University in Nashville, Tennessee, after his baseball career was cut short due to a lack of ability. Besides being the author/co-author of more than 20 books, including Dayton Moore’s More Than A Season, Fulks’ background includes working as the managing editor for a book publisher, as the sports director at a radio station in the Nashville market, as an International Eligibility Representative for the NAIA Eligibility Center, in both sales and financial services for the former GTE Wireless, and as a church janitor. He lives in the Kansas City area with his wife, their three children, and two Weimaraners named after Elvis.